Blaze orange and blaze pink are essential for staying safe during gun season, making hunters highly visible and reducing accidents by over 50%. Blaze pink is just as effective as blaze orange and is now legal in many states, including Wisconsin—the first to approve it. Most areas require 400–500 square...
As hunters, we know there’s more to gun season than just skill and preparation - safety is always at the TOP of the list. One of the simplest yet most powerful tools we have to stay safe in the field is high-visibility clothing — blaze orange and blaze pink.
These bright, unmistakable colors serve a critical purpose: helping hunters see one another in the woods. While deer are largely colorblind to fluorescent hues, other hunters aren’t — which makes blaze clothing a lifesaver.
Why Blaze Colors Matter
During firearm season, visibility is everything. In the split second it takes to raise a rifle, blaze orange or pink ensures that what another hunter sees isn’t a flash of movement — it’s a clear sign of a fellow outdoorsman or woman.
According to hunter safety organizations, wearing blaze orange or blaze pink can reduce hunting accidents by more than 50%. The color cuts through brush, fog, and dim light, making you instantly recognizable at long distances.
Beyond tradition, it’s a mark of respect for your fellow hunters - a shared commitment to safety and stewardship of our hunting heritage.
Blaze Pink: The Evolution of Hunter Safety
For decades, blaze orange was the gold standard. Then came a new option blaze pink - equally visible to the human eye and scientifically proven to stand out in the woods.
And fittingly, Wisconsin –– home of DSG Outerwear — was the first state in the nation to legalize blaze pink for hunting back in 2016. It was a landmark moment, not just for women in the outdoors, but for everyone who values both safety and style in the field.
Since then, a growing number of states have followed Wisconsin’s lead. As of today, the following states officially allow fluorescent blaze pink (in addition to blaze orange) for hunting:
🦌 Colorado
🦌 Georgia
🦌 Illinois
🦌 Louisiana
🦌 Maryland
🦌 Minnesota
🦌 Mississippi
🦌 New York
🦌 South Dakota
🦌 Virginia
🦌 Washington
🦌 Wisconsin
🦌 Wyoming
These states recognize that blaze pink performs just as well as blaze orange - and that offering hunters more options help make safety more accessible, inclusive, and appealing.
How Much Is Enough?
While regulations vary by state, most require at least 400-500 square inches of solid blaze orange or pink visible above the waist, plus a hat or head covering that’s visible from all sides. Always check your local laws before heading out.
Whether it’s a jacket, vest, or cap, the goal is simple: be seen, stay safe, and help others do the same.
Safety Meets Style
At DSG Outerwear, we’re proud to be part of this evolution in hunting gear. From our blaze orange bibs and jackets to classic blaze pink vests and accessories, we design apparel that keeps hunters comfortable, confident, and visible — without sacrificing fit or function.
Gun season is a time for camaraderie, conservation, and connection with the outdoors. Let’s keep it safe for everyone by wearing our blaze colors with pride.
Be seen. Be safe. Blaze on.
— The DSG Outerwear Team
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